Conference & Events

7 October 2020

Postcards from Basel #3

Today in the mailbox, the convening team of the DHS 2021 conference in Basel is sharing with us some highlights of the design process of the event's corporate identity.

"Topic: Corporate Identity Memory Full?

For the CI of the DHS Annual Conference, a competition among students of the MA Visual Communication was launched. Aubrey Pohl, who won the contest, describes his proposal:

«The poster itself was inspired most prominently by an exhibit at the Vitra Design Museum, "Objects of Desire," a revisitation of surrealism as a design practice. I was tantalized by the surrealist approach of starting with an everyday object, one with pre-established meaning and symbolism, then distorting its relationship to those concepts. When it came to the theme for the DHS conference, "Memory Full?" I thought of objects that function as containers for memory: cds, vinyl records, books, hard-drives, etc. After a trip to the recycling center in the basement of the HGK high rise building, I found a collection of discarded hard-drives, and these objects became the foundation for my image-making process. As the poster progressed, more symbols representative of memory and time, such as rings of a tree and layers of paper, were added to the composition.»

Aubrey Pohl"

Ernst Meret, Monica Gaspar and Gabriele Oropallo


Keep informed of all Society events and activities, subscribe to our newsletter.