The international 3-day conference coincided with the 2012 London Olympic Games and Cultural Olympiad but was not intended simply to celebrate the Olympics ideal or, indeed, to deal exclusively with the material culture of the Olympic Games. Rather, it provided a timely opportunity to embrace research in the material culture of sport in all its manifestations. Keynote speakers included Iain Sinclair and Dr Iain Macrury. The conference was convened by Dr Paul Jobling.

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